By Published On: 27 May 20190 CommentsCategories: Uncategorized

About the Author: James Venner

James is a language professional with a BA in Linguistics & Italian and an MA in Applied Linguistics. He has taught English in the UK, Ecuador, Italy and Spain. He specialises in teaching advanced learners, both General and Business English, and has 500+ hours of online ELT experience. He also works part-time, blogging and overseeing social media for a wildlife website.

At SLB, one of our main objectives is to improve the technical abilities of our members. In practical terms, this means regular in-house training and plenty of more informal opportunities to share ideas. However, from time to time, we open up our sessions to the wider ELT world. This is one of those times!

On Saturday 1st June at 11.00 (CET) one of our newest members, Dale Coulter, will be leading a webinar on how freelancers can pitch their services to potential clients more effectively.

Dale Coulter is a leadership and communication skills trainer and Associate Director of York Associates. A major part of his activities is in a sales-facing role with multi-national companies for leadership, language and communication skills training.

What to expect from the webinar

However we see our freelance status, we all have on thing in common: projects start and finish, customers come and eventually go, and students start, progress and eventually move on.

The reality is that we actually spend very little time developing key sales skills necessary to ensure the longer-term financial stability of what we do. However, any number of these thoughts may have put you off sales in the past:

  • “I fear being rejected or being thought of poorly”
  • “I’m not a ‘born’ salesperson”
  • “I don’t know how to sell myself properly”
  • “I’m not even sure where you find sales!”

The action you can take is simple: some small steps and a strategy for continuous improvement is the way to overcome these barriers.

This webinar will help you take the first steps for getting there. We will focus on:

  • Changing the sales pitch to a sales conversation – a space we’re familiar with.
  • Recognising your value and when / how to communicate it.
  • Getting to ‘no’ – your greatest time saver!
  • Strategies to start getting customers coming to you.

How to register

If you’re a ELT freelancer and you’re keen to brush up on your pitching skills, join us on Saturday for Dale’s webinar.

All you need to do is click on the link below and complete the online registration.


More useful information for freelancers

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New law for autónomo workers in Spain: now active!

Benefits and Rights of Cooperative Members

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